Marketing and Communications Manager
Company: National Association of Attorneys General
Location: Washington
Posted on: October 3, 2024
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Job Description:
Marketing and Communications Manager
Who We Are:
Founded in 1907, the National Association of Attorneys General
(NAAG) serves as the national forum for attorneys general and their
staff to collaboratively address issues important to their work and
provides resources to support the work of the offices of attorneys
general in protecting the Rule of Law and the United States
Constitution. NAAG fosters an environment of "cooperative
leadership," helping attorneys general respond effectively -
individually and collectively - to emerging state and federal
issues. NAAG emphasizes a commitment to professional excellence and
the quality of life for our employees.
We are looking for a Marketing and Communications Manager to join
our team.
The Job Brief:
This role will report to the Director of Marketing and
Communications and will be instrumental in executing NAAG's
marketing and communication strategies. The ideal candidate will
have a strong background in marketing and communications, excellent
project management skills, and a keen eye for detail. This position
offers an exciting opportunity to contribute to the growth and
visibility of NAAG's brand. While the position is based at our
headquarters in Washington, D.C., there is some flexibility for
remote work.
A Typical Day:
Marketing
Execute digital marketing campaigns, including SEO, SEM, social
media, and email marketing.
Monitor and analyze digital marketing performance metrics,
providing reports containing insights and recommendations for
improvement.
Plan and implement social media strategies to increase followers
and engagement.
Conduct market research to identify industry trends, opportunities,
and challenges.
Utilize insights from market research to refine and optimize
marketing strategies.
Develop and implement strategies to expand NAAG's paid audience
base.
Coordinate with external vendors, including designers, printers,
and marketing agencies
Communication
Maintain and update content calendars to ensure timely delivery of
communications.
Create, manage, and catalog high-quality content for various
platforms, including web, social media, email, and print.
Ensure consistency in branding and messaging across all
communication channels.
Assist in the development and maintenance of brand guidelines.
Collaborate with cross-functional teams to support various
initiatives and campaigns.
Maintain and update content calendars to ensure timely delivery of
communications.
Oversee and manage multiple projects simultaneously, ensuring
deadlines are met and goals are achieved.
Perform other duties as assigned, including special projects and
initiatives supporting NAAG's mission.
Public Relations
Manage NAAG's social media accounts, including content creation,
scheduling, and engagement.
Assist in planning and promoting NAAG events, including
conferences, webinars, and workshops.
Coordinate marketing materials and communications for events.
Draft press releases, articles, and other PR/marketing materials as
needed.
Assist in managing media relations and building relationships with
key journalists.
Assist in managing member relations by serving as liaison to PIO
staff.
General
Perform other duties as assigned, including special projects and
initiatives supporting NAAG's mission.
Is This You?
Education
Bachelor's degree in marketing, communications, public relations,
or a related field.
Experience
Minimum of 3-5 years of experience in marketing and
communications.
Skills:
Technical Skills
Proficiency with digital marketing tools and platforms (e.g.,
Google Analytics, SEO tools, social media management tools).
Proficiency in content management systems (e.g., WordPress) and
email marketing platforms. Solid familiarity with HTML, CSS,
scripting
Proficiency with Adobe Creative products (InDesign, Photoshop,
Illustrator), including experience with color correction,
manipulation of images, creating and editing vector graphics, and
designing and formatting multi-page documents.
Proficiency with Office365 products (e.g., Word, Excel, PowerPoint,
Publisher), including utilizing advanced features and
functionalities.
Strong understanding of social media platforms and strategies.
Experience with HootSuite.
Soft Skills
Excellent written and verbal communication skills. Demonstrated
proficiency in technical, business, marketing and copy writing
abilities.
Strong organizational and project management skills.
Ability to work independently and collaboratively within a
team.
Creative mindset with strong problem-solving abilities.
Detail-oriented with the ability to manage multiple priorities and
meet deadlines.
Location:
NAAG is headquartered in Washington, D.C.
Terrific Total Compensation Package:
Salary range starts at $75,000 - $80,000 and is commensurate with
experience and budget availability.
NAAG offers a generous benefits package which includes paid time
off, health, dental, vision, life/disability, long-term care, and
401k retirement plan.
To Apply:
We invite you to apply today! Please click "Apply" below and please
be sure to submit a letter of interest and your resume.
Applications received prior to October 18, 2024 will be given
priority review.
NAAG believes that diversity, equity, and inclusion are critical to
our success.
We seek to recruit, develop, and retain the most talented people
from a diverse candidate pool.
PI7546406614b1-25660-35705223
Keywords: National Association of Attorneys General, Frederick , Marketing and Communications Manager, Executive , Washington, Maryland
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